BIOBrew Coffee - Logo & Brand Elements

Company:

BIOBrew Coffee (Nespresso’s new competitor)

Brief:

BIOBrew is an eco - friendly and sustainable coffee bean brand, manufacturing products with recyclable packaging, in order to contribute towards a waste-free future. BIOBrew strives to provide healthy consumption to both the soil and the human body.

The goal for this project was to select a popular coffee company and through inspiration, design a coffee brand that would become a competitor.

Logo Sketches:

Logo Variants:

Logo Type: Combination, Stacked

Uses include: product packaging, wearable merchandise (aprons, visors, tote bags), larger social media icons.

Logo Type: Combination, Long

Uses include: professional documents (letterheads), website header, merchandise with little width (pens, sticker variants).

Additional Details:

Branded Pattern Option

Colour Palette

Possible Illustrations To Use:

Potential Product Packaging:

Beige coffee bean bag with brand logo, text explaining the type of bean, and flower decals

Coffee Bean Bag

Coffee Bean Bag Flat Design

See The Brand In Play:

Recyclable Carboard Tag

Large Canvas Tote

Coffee Cup

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GAME RAVE